CG Custom Watches was born from a simple idea: to offer the possibility of wearing a watch unlike any other, without venturing into the world of inaccessible bespoke haute horlogerie. We don't manufacture the movements, nor do we claim to reinvent watchmaking mechanics; our playground is aesthetics, detail, and personalization.

In practical terms, we offer a selection of iconic models – inspired by great watchmaking icons – that you can personalize to your liking: choose the dial, strap, hands, colors, and the little details that make all the difference. You're not entrusting us with your own watch to modify; for now, you're configuring a model that we'll prepare for you, according to your preferences.

Little by little, the project grew with a strong idea: each watch should tell a story about the person who wears it. A color chosen based on a memory, a dial style reminiscent of a family heirloom, a strap that complements a specific look… Behind every design lies an intention. Our role is to provide you with the tools and support to make it visible.