Your custom-made watch

At CG Custom Watches , we create personalized watches designed for those who wish to wear a unique piece, crafted according to their tastes.

Each watch is hand-assembled in our Swiss workshop , using carefully selected components. You choose the case, dial, hands, strap, and finishes: we bring your watch to life.

Here, there is no mass production. Each piece is assembled individually, with exacting standards, precision and a passion for watchmaking.


What is a personalized watch?

A personalized watch is a watch configured according to your aesthetic and technical preferences.

Unlike standardized models, it reflects your style, your personality and your relationship to time.

At CG Custom Watches, customization can include:

  • the dial design
  • color and finish of the case
  • the type of needles
  • the bracelet
  • certain exclusive aesthetic details

Each configuration is unique.


A handcrafted and transparent approach

We have chosen an accessible, honest and passionate watchmaking industry .

Our watches:

  • are hand-assembled in Switzerland
  • They incorporate genuine Seiko movements, renowned for their reliability.
  • benefit from a 2-year warranty
  • are produced to order in order to avoid overproduction

Our goal is not to copy existing brands, but to offer watches inspired by classic watchmaking codes , without ever selling parts from third-party brands.


Simple customization, unique result

Thanks to our online configurator , you can view your watch in real time during the personalization process.

You can test different combinations, refine the details and create a watch that truly reflects you.

Once your configuration is validated, we proceed with the assembly in our workshop.


Manufacturing and delivery times

As each watch is assembled to order, the manufacturing time is estimated at 3 to 4 weeks .

This time is needed to prepare the components, assemble the watch, perform checks and ensure a careful finish.

Delivery is currently only offered in Switzerland .


Why choose CG Custom Watches?

A watch that makes sense
You are not wearing a generic product, but a piece designed and assembled just for you.

A reliable base
We use official Seiko movements, recognized in the watchmaking world.


Ready to create your own watch?

Discover our models and start your customization now.